NEW YORK--(BUSINESS WIRE)--Nov. 13, 2000--ResponseLogic, a digital marketing technology and services company, announced today that it has signed an agreement to provide BabyAge.com with its ADAPTe(SM) suite of one-to-one online marketing technology. In order to best capitalize on its recently launched consumer Web site, business-to-business baby products company, BabyAge, turned to ResponseLogic for strategy consultation and implementation of a program to increase customer conversion, encourage repeat visits and sales, and expand order size.

Through a customized program supported by ResponseLogic's Personalization Services Group, BabyAge.com can now determine customer experience objectives, provide consistent data analysis, develop "offer" recommendations, monitor results and make refinements. As a result of this program, BabyAge.com continues to gain valuable insight into its customer base, allowing the company to customize its one-to-one marketing activities and refine its site on a continual basis to best reflect customer demands. Upon implementation of ADAPTe, BabyAge.com has found correlations between customers' geographical location and the types of products they buy. This information is helping BabyAge.com direct people to the most appropriate items for their needs each time they visit the Web site.

"Following our initial implementation of ResponseLogic's service, we were convinced of its potential benefits for increasing our user base and better serving our customers," said Jack Kiefer, president and CEO of BabyAge.com. "We began to track improvements almost immediately."

"BabyAge.com provides a real world example of what ADAPTe offers e-businesses seeking to realize the full potential of their digital marketing efforts," says James Scott, founder and CEO of ResponseLogic. "We not only provided a powerful one-to-one marketing technology, but we taught them how to maximize their use of information already at their disposal to better serve customers online."

About ResponseLogic

ResponseLogic is a digital marketing technology and services company that enables e-businesses to foster long-term, high value customer relationships by providing online customers with the most relevant and personalized content available. ResponseLogic's ADAPTe(SM) technology allows e-businesses to evaluate customer needs and distribute relevant, logical content to them. Through the ADAPTe rules-based, one-to-one marketing solution, ResponseLogic enables marketers to better understand their online customers and gives them the power to select and display personalized content to each individual visitor. ResponseLogic consulting services deliver a wealth of experience in direct marketing and database management to help marketers optimize the ADAPTe Technology Suite. For more information about ResponseLogic, please visit our Web site at www.responselogic.com.

About ResponseLogic

About BabyAge.com

BabyAge.com, Inc. has 30 years of experience in the baby products business, and is dedicated to serving the needs of new born and expecting parents alike. The company offers a large selection of baby products in a safe and convenient online environment. BabyAge.com consolidates the on-line and off-line distribution of baby products to non-mass merchant retailers and consumers in the US and Central and South America. For more information, visit BabyAge.com's Web site at www.BabyAge.com.

Contact: Connors Communications

Jeffrey Bollinger, 917/408-6829

jeffrey@connors.com