About BabyAge.com

Born in 1999, we are headquartered in a 50,000 square foot state of the art warehouse facility in Wilkes-Barre, Pennsylvania. You can count on us to provide you with the largest selection of high quality, brand name baby bedding, furniture, strollers, car seats, cribs and toys on the Internet. Our goal at BabyAge.com is to provide an exceptional online shopping experience and become the one-stop shopping source for parents and parents-to-be.

Accolades!

In May 2009, BabyAge.com was recognized by Internet Retailer Magazine as number 280 of the Top 500 websites in the United States based on Annual Sales Revenues. We also ranked number 31 in the Top 500 Specialty and Non-Apparel Category.

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executive

Jack Kiefer

Co-Founder and CEO

Mr. Kiefer possesses a unique combination of business and technical expertise. A veteran of the Internet and e-commerce, Mr. Kiefer is no stranger to start-up businesses. Prior to co-founding BabyAge.com, he was responsible for building the first Fixed Income Trading Intranet for Banc of America Securities as he served as the Vice President of Corporate Securities Trading.

Preceding Banc of America, Mr. Kiefer was Vice President of Technology for iBaby.com, the first e-commerce initiative for iVillage. Mr. Kiefer designed and managed the development of the e-commerce system for iBaby, with his most notable achievements coming with the Advanced Merchandising tools as well as Complete Inventory Management. During Mr. Kiefer's tenure, iBaby revenues increased from $15,000 per month to $500,000 per month over a 6 month period.

He also consulted with several start-up and small businesses on the Internet Development and Business and Marketing Planning. He received his undergraduate degree in Industrial Engineering and his MBA in Entrepreneurial Management/Small Business Consulting from Drexel University.

Joseph C. Sponholz, Esq.

Chief Operating Officer & General Counsel

Joseph C. Sponholz serves as Chief Operating Officer & General Counsel and is responsible for finance, operations, sales and marketing, HR and related activities, supporting BabyAge's continued growth and competitive position in the pregnancy, infant and juvenile product space.

Sponholz joined BabyAge.com in 2008 from Keystone Automotive Operations, Inc., where he was Vice President of Strategic Planning, Business Development, e-Commerce and Export. In that role, Sponholz helped shape Keystone's e-Commerce business and market strategies in order to drive maximum return on invested capital and value. Prior to joining Keystone, Sponholz spent 5 years with Textron Inc. (NYSE: TXT). As a Director at E-Z-GO and at Textron Corporate, he worked with clients to grow the business and improve profitability by managing strategic planning, business development and productivity initiatives. Prior to joining Textron, Sponholz worked in management consulting at Booz Allen & Hamilton and the Mitchell Madison Group and in law at Weil, Gotshal & Manges, LLP and Morvillo Abramowitz.

Sponholz has a bachelor's degree with honors in Politics from New York University and a juris doctor degree from the Fordham University School of Law. He is the proud father of three girls, Niamh (6), Aine (4) and Tara (2).

August, 2009 BabyAge.com: Baby Steps to Success
August, 2009 BabyAge.com Learns to Listen to its Customers
July, 2009 BabyAge.com launches a new interactive registry
June, 2009 LOOKING GOOD: The E-commerce Cluster
June, 2009 BabyAge.com President Jack Kiefer on Successful Online Marketing
June, 2009 Students learn about careers
May, 2009 Steals and Deals: Outlet store prices, baby-product coupons to make moms smile
April, 2009 The key to free
March, 2009 E-Commerce Holding On
February, 2009 Online Retailers Actually Had a Holly, Jolly Christmas
February, 2009 BabyAge Donates Items to Domestic Violence Service Center
January, 2009 While tweaking its search marketing, BabyAge.com drives up Q4 sales 300%
December, 2008 Regulator promises study of price-setting rules that impact e-retailers
December, 2008 Times Leader Reports BabyAge.com Outlet Center – Open for Business
November, 2008 e-business Entrepreneur Visits Wilkes University
October, 2008 BabyAge.com Grows Conversion Rates with New Image-heavy Site Search
September, 2008 BabyAge.com Holds First Annual 5K Stroller Walk/Run & Customer Appreciation Sale
August, 2008 BabyAge.com Adds Joseph C. Sponholz as Chief Operating Officer
June, 2008 Local Dot Coms Co-Op for Cross Promotion
May, 2008 BabyAge.com Recognized by Internet Retailer Magazine as number 296 of the Top 500 Websites in the United States based on Annual Sales Revenues
March, 2008 Corporate Ladder-Press Release BabyAge.com Appoints Marty Nealon as Vice President of Merchandising and Operations
March, 2008 Embrace Internet, owners told
February, 2008 BabyAge.com Management Presents at Major Industry Event
February, 2008 Relying on New Jersey Roads, and Fearing Higher Tolls
January, 2008 Local E-Biz Entrepeneurs Getting It Right - Ron Bartizek Business Local
December, 2007 Corporate Ladder-Press Release BabyAge.com Announces New Hires for Analysis and Reporting
November, 2007 BabyAge Ranks No. 3 in Children/Toys category in Future Now Inc Internet Retailer Study
October, 2007 Corporate Ladder-Press Release BabyAge.com Names Julie D. Space Vice President of Marketing and Customer Service
October, 2006 BabyAge.com referenced in Times Leader "Local web retailers are prospering, looking for skilled workers"
August, 2005 BabyAge featured in American Baby Magazine
June, 2005 BabyAge makes Internet Retailer 2005 Edition Top 400 Guide Retail Websites
June, 2005 Citizen's Voice reports BabyAge grand opening
June, 2005 Times Leader reports BabyAge grand opening
February, 2005 BabyAge.com mentioned in Wall Street Journal Online Catalog Critic
November, 2004 Babyage.com moves corporate headquarters from New Jersey to the Wilkes-Barre area
November, 2004 BabyAge.com bringing 75 jobs to area
November, 2003 BabyAge is featured in the Fall Artemis Gift Catalog
March, 2003 BabyAge is featured in the Spring Artemis Gift Catalog
March, 2003 Wire: Fireclick Closes Another Record Quarter in Q1 2003
October, 2002 InStyle Magazine recognizes BabyAge as a great place to shop in the annual Holiday Shopping Guide
January, 2002 WebSide Story: Major E-Commerce Sites Use WebSideStory's Outsourced, Real-Time Analysis Service to Drive Customer Growth
January, 2002 Wire: "OPEN SESAME" White Paper business interoperability
March, 2001 Direct Magazine: From a crawl to a walk at BabyAge.com
February, 2001 InternetWeek: The ability to deliver a vibrant, up-to-date Web site can make or break an e-business
January, 2001 InformationWeek: CRM Makes Online Shopping Personal
November, 2000 ZD Net: ResponseLogic Signs BabyAge.com to Provide Customer Conversion and Retention Tools
October, 2000 Business Week: An Open Sesame for the Whole Web
September, 2000 Business Wire: BabyAge.com to Add Point-of-Purchase Online Product Registration
September, 2000 Business Wire: Technology Drives ActBig 'Next-generation' Group Buying
May, 2000 INTERNET.com: Targeting Moves Beyond the Banner
Northeastern Pennsylvania eCommerce Association

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